My Antonia

The book, My Antonia, by Willa Cather is a standout bit of authenticity and striking narrating. The tale relates, through the eyes of storyteller, Jim Burden, the reality based story of a Bohemian young lady, Antonia Shimerda, tossed into tough homestead life. The bright and reasonable qualities of the title character, joined with a noteworthy subject, charm this book to all who open its spread. The first of these qualities is the ideals of mindful. Antonia looked out for the offspring of her boss as though they were her own. She much of the time familiar them with the energetic stories from her youth and console them in a difficult situation. Also showing her caring characteristics, she was never embarrassed about her ill-conceived kid and was consistently an outstanding mother. At long last, Antonia wildly shielded her family against affront, even to the purposes of vowing never to again see one of her companions. Unmistakably, Antonia was the embodiment of this righteousness. Determination is the following property which had been consummated by this youthful Bohemian. She generally did the steady difficult work that was important to run the homestead well. Then again, demanding to go to the â€Å"dances† consistently, Antonia began ignoring her work. Additionally, she continued seeing young men whom she barely knew; this propensity in the long run cost Antonia her activity. Antonia is without a doubt a model that continuing on isn't generally a five star nature of character. Another character normal for Antonia is her naivety. She continued going to Denver to wed an erratic youngster, who, soon after, left her and their unborn kid. Furthermore, attempting to fit in, Mrs. Shimerda started to consistently dress like different young ladies. Through this example, clearly this Bohemian, albeit develop here and there, was oblivious of the reality of life. My Antonia The book, My Antonia, by Willa Cather is a standout bit of authenticity and clear narrating. The epic relates, through the eyes of storyteller, Jim Burden, the reality based story of a Bohemian young lady, Antonia Shimerda, tossed into rough ranch life. The beautiful and reasonable characteristics of the title character, joined with a vital subject, charm this book to all who open its spread. The first of these characteristics is the ideals of mindful. Antonia looked out for the offspring of her manager as though they were her own. She regularly familiar them with the energetic stories from her adolescence and support them in a difficult situation. Furthermore exhibiting her caring characteristics, she was never embarrassed about her ill-conceived kid and was consistently a remarkable mother. At last, Antonia savagely guarded her family against affront, even to the purposes of vowing never to again see one of her companions. Plainly, Antonia was the encapsulation of this excellence. Constancy is the following property which had been consummated by this youthful Bohemian. She generally did the steady physical work that was important to run the homestead well. Then again, demanding to go to the â€Å"dances† consistently, Antonia began ignoring her work. Likewise, she continued seeing young men whom she scarcely knew; this propensity inevitably cost Antonia her activity. Antonia is unquestionably a model that driving forward isn't generally a five star nature of character. Another character normal for Antonia is her naivety. She continued venturing out to Denver to wed an eccentric youngster, who, not long after, left her and their unborn kid. Also, attempting to fit in, Mrs. Shimerda started to consistently dress like different young ladies. Through this example, clearly this Bohemian, albeit develop somehow or another, was uninformed of the reality of life.

Case Study of Fletcher Building-Free-Samples-Myassignmenthelp.com

Question: Examine about the Leadership Challenges confronted and experienced by Jane McLaren. Answer: Presentation Learning society supposedly is having an indispensable job in deciding the strength of an association. By and large, learning society is characterized as set of association esteems, procedures, shows and the practices which are believed to energize the people and association all in all to expand generally fitness, execution and information. The high effect learning society is essentially portrayed as the activity which teaches positive learning society in Organization. The association seen to have high effect learning society are better at aptitude improvement and ability advancement. According to the investigation led by Bersin Associates named High-Impact Learning Culture: The 40 Best Practices for Creating an Empowered Enterprise that a solid establishment for learning society in a working environment in to have critical improvement regarding worker profitability, client needs, fulfilling future needs, nature of items and piece of the overall industry authority esteems (Francalanz a et al., 2016). The examination has been identified with the instance of Fletcher building which experienced a few issues of representative inspiration because of the selling of Pacific steel gathering and simultaneously appropriation of variability speculations to acquire understanding into the administration group and add to the changing of the experience to different specialists. Initiative difficulties confronted and experienced by Jane McLaren The initiative test looked by Jane Mc Laren has been believed to be apparent as ahead of schedule as from 2014 during which the assembling chief supposedly was dealing with different sorts of testing task as far as driving a significant steel plant put for conclusion. The fundamental test was found as far as keeping up the general procedure your of conclusion and simultaneously keeping up a high measure of creation capacity and wellbeing norms. The principle type of challenge was additionally found as far as effect on the plant staff. Following 50 years of delivering steel, the organization apparently was dispatching its business approach by selling of Pacific steel gathering. The significant elements requiring the arrangement was found as far as keeping creating steel and in the time the new proprietor (BlueScope) had the option to assemble another plant (Koh et al., 2013). A few specialists supposedly was having a long assistance and high paces of pay with exceptionally restricted steel fabricating openings for work. The primary test was found as far as keeping up an elevated level of inspiration alongside high performing fabricating staff during the whole introduction technique. Change the executives issues The quick need of the change the executives issues were found as far as keeping up plant authority group. These administrators alongside the move chiefs supposedly was in the forefront related to rousing and execution and guaranteeing that the staffs was completely occupied with supporting and working exercises. The variability viewpoint expected to focus on the workshop with the plant initiative group and have another knowledge into the authority group which was likewise encountering a significant change. It has been additionally recognized that the variability completely worked with the chief and staff to fabricate their change authority capacity alongside giving down to earth apparatuses to aiding and exploring of the difficult time of progress. The utilization of the variability with the administrators and move of pioneers dread decidedly balanced with the updates on conclusion. The few sorts of difficulties in the change the board issues they are considered with helping the chie fs and the move heads for managing the underlying vulnerability and keeping up a consistent inspiration among the workers all through the buyout procedure (Sun et al., 2014). Moral and expert issues experienced In spite of the different proportions of variability, the principle part of expert and the moral issue has been considered with the unexpected arrangement of Fletcher working to sell the Pacific steel gathering. The different sorts of moral and the expert issues were additionally recognized as far as outside facilitators which implied that the organization will have the option to focus on the issues of genuine significance and acknowledge the change procedure. The primary type of the expert issue was found as far as giving the quick need to the plant administration group. It has been additionally recognized that the plant conclusion was affirmed with the business need and this expected to additionally concentrate on keeping up a consistent presentation. The expert difficulties of the pioneers were seen with the target of driving their staff all through the date of conclusion. Furthermore, following of the conclusion there has been a critical need to make change plan where Jane was away from the significance of disclosing her group to make an arrangement together. Offering outside help to the staff has been perceived as the fundamental expert issue which expected to guarantee that Jane had th e option to be solid and reliable all through the creation of food and in most troublesome circumstances comprehensible (Sunet al., 2014). Association social issues set up produced with improvement in the organization There have been a few elements which has had the option to demonstrate that different kinds of inward and outside changes in Organization have a few difficulties. The fundamental type of the inward issues in the association has been applied with hypotheses identified with vulnerable sides, political personal responsibility and feelings, poor authoritative everyday practice, structure of inactivity and full usage of venture the executives. Notwithstanding this the various sorts of outer components has been believed to impact the staff of the association. The outer conditions have been seen with organizations making esteem is regularly testing the general activities of an association. The primary type of the outside difficulties has been observed as far as inability to stay aware of the adjustments in a problematic mechanical condition, Reliance and reliance in Organization for significant assets and resources, political and authoritative of requests, underestimation of the expanding r ivalry and natural unpredictability. The authoritative variability issue has been characterized with the model which shows the aggregate of inside ability, outer conditions and administration needs to variability (Belding et al., 2015). Inside capacity+ External conditions+ Leadership = Changeability From this time forward, it should be comprehended that any kind of progress in the interior capacity or outer conditions will acquire a lot of progress the advancement of the organization (Van Heerdenet al., 2016). Authority and the board commitment to the learning society and high performing group Following of the conclusion procedure, it was essential to have a pressing making arrangements for making an arrangement. In light of the given portrayals of the contextual investigation, variability had the option to focus on the workshop with plant administration group which included picking up knowledge of how the authority group we are encountering the general change. The various kinds of coming about criticism was assessed as far as analyst which empowered the variability to make various proposals for centering, improving and fortifying of the general change plan. The variability among the laborers with the staff and the administration are further ready to manufacture the change initiative ability and give a general reasonable device to help explore and tested the time of progress (Koch et al., 2014). The outer help for both staff and supervisors had the option to manage the underlying vulnerability which gave Jane to guarantee a solid and predictable administration all through the change procedure. The aftereffect of how the change procedure with the gathering of the difficult key presentation markers and the staff had the option to convey high creation of during troublesome conditions (Hagemo et al., 2013). Utilization of pertinent hypotheses, procedures and models The utilization of the pertinent model has been seen with the hypothesis of variability. It has been additionally recognized that the specialized variability is perceived as the capacity of assembling and, building and utilization of data innovation to adjust to the quick changes are identified with the item amounts and procedures. The various kinds of facial variability issues have been additionally given industrial facility format and design of the structure at site. The authoritative variability specifically has been portrayed as the capacity of rapidly adjusting to the adjustments in business structure or business association the executives procedure. In view of the Wiendahl model, the variability empowering influences has been observed educated regarding five fundamental perspectives in particular all inclusiveness, versatility, similarity, seclusion and portability (Benevolo et al., 2016). The college viewpoint has been portrayed with the structure for necessity according to the assigned item or innovation. The similarity is viewed as interconnectivity of the materials of data or vitality. The versatility viewpoint is viewed as a unique and the specialized changes alongside a few changes in the staff. The normalization of the unit, components has been portrayed with the versatility and portability which has been identified with the idea of unlimited opportunity of articles. The diagrammatic portrayal of the variability empowering influences is delineated beneath as follows: Figure: Changeability Enablers (Source: Stbler et al., 2016) Administration style adding to the learning society in the Organization The significant type of the initiative style adding to the learning society of Fletcher building has been recognized in type of variability. A few hypotheses of administration have had the option to assuage the authority rehearses dependent on characteristics, possibility, conduct and counterparts. The assigned of the pioneer has been related to characteristics of authority attribute which has been delineated with ef

Copywriting 101 6 Traits of Excellent Copywriting Readers Will Remember

Copywriting 101 6 Traits of Excellent Copywriting Readers Will Remember If ??u w?rk in ?nlin? marketing or ?v?n set f??t n??r the industry, ??u’v? lik?l? h??rd th? t?rm “????writing.”It’? ?v?r?wh?r? right n?w. Copywriting thi?, ????writing that. Th?r?’? n? ?????ing it.C???writ?r? are ??m? of th? high??t-??id writers in the w?rld. T? b???m? a proficient ?nd profitable ???? expert, you’ll n??d t? inv??t tim? ?nd energy in ?tud?ing the ?r?ft.T? truly ?x??l ?? a copywriter, ??n?id?r inv??ting in a copywriting ??ur?? th?t will ?r?vid? ??u th? intensive tr?ining you’ll n??d t? ?nj?? a lucrative ??r??r.A? ???ul?r ?? th? t?rm is, though, m?n? ????l? still don’t know the ?n?w?r t? the ?u??ti?n, “what i? ????writing?”Wh?n ?tr?ng?r? meet ??m??n? wh? intr?du??? herself as a ????writ?r, th?? often n?d enthusiastically ?nd then ??? with?ut a hint ?f ??m?r?h?n?i?n, “and what’s th?t mean?”Or, th?? think it means ??u ????right l?g?l ??ng? f?r ???. S?m? people ?till ??njur? u? im?g?? of journalists ?n a t???writ?r, or a r???rt?r: whil? ?th?r? thi nk of tech or IT specialists. Unf?rtun?t?l?, n?n? of these hits th? n?il ?n th? h??d.Wh?t is copywriting? The ?im?l? d?finiti?n is thi?:Copywriting i? the skill â€" and field ?f w?rk â€" where ????l? write ??l?? ?r?m?ti?n? and ?th?r m?rk?ting m?t?ri?l? f?r ?r?du?t?, ??rvi???, fundr?i?ing ??m??ign?, ?t?.It’? th? ?r?ft ?f writing persuasive messages that prompt people t? t?k? action (bu? ??m?thing, in?uir? about a ??rvi??, d?wnl??d a fr?? ?B??k, donate t? a ??u??, etc.).Whil? thi? definition i? correct, it i? ?l?? incomplete… ?? l?t’? t?k? ?n?th?r ?h?t.The m??t poetic d?finiti?n of copywriting I’ve come ??r???, w?? written by Bru?? Bendinger. In his book “The C??? W?rk?h?? W?rkb??k”, Bru?? ?h?r?? thi? remarkable g?m…“C???writing i? a job. A ?kill?d ?r?ft. Verbal carpentry. W?rd? on ????r. Scripts t? time. And one m?r? thing. Salesmanship”. Bruce Bendinger Th?t’? wh? a ????writ?r i? ?ft?n r?f?rr?d t? ?? “a salesman in print.”When it ??m?? to m?rk?ting ?nd advert ising ??ur bu?in???, ????writing is th? single m??t im??rt?nt ?kill ??u ?h?uld l??rn th? master; wh?th?r you ?r? d?ing it ??ur??lf ?r outsourcing it t? a ?r?f???i?n?l copywriter.Y?u know that TV ??mm?r?i?l you just w?t?h?d b?f?r? th? ?v?ning n?w??A ????writ?r wr?t? th? ??ri?t for th?t commercial.How ?b?ut th? br??hur?? ??u ?i?k?d up at th? l???l h?m? ?nd g?rd?n ?h?w?Y??, ????writ?r? wrote th??? t??.And th? content ?n th?t website you ju?t vi?it?d?Yu?! One or m?r? copywriters lik?l? wr?t? the ??nt?nt ?n ?v?r? ?ingl? ??g? ?f th?t ?it?.Copywriting should n?t be confused with “????right.” C???right m??n? ?n individu?l or company has the ?x?lu?iv? legal right t? reproduce, publish, sell, ?r di?tribut? someone’s w?rk (?u?h ?? b??k?, mu?i?, ?rti?ti? items).The ?ur???? of a ????right i? t? ?r?t??t th?t m?t?ri?l and prevent ill?g?l u?? of it by un?uth?riz?d ?g?nt?. Th? owner d??ign?t?? th? m?t?ri?l is copyrighted with th? symbol ©.Pr?t??ting one’s inv?nti?n? ?r ?r??tiv? w?rk? is a ? ???right, a ??m?l?t?l? diff?r?nt t??i? altogether.DETAILED EXPLANATION OF C???WRITING N?w, here’s the ?n?w?r in d?t?il? to What i? C???writing?C???writing i? a ?kill that’s needed EVERYWHERE t?d??.It’? used in thousands u??n thousands ?f m?t?ri?l? ?nd m????g?? ??nt ?ut t? r???h ????ifi? ?udi?n???, ?r?und the clock, ?v?r? d??. Thi? means th?r?’? ?n ongoing pool of m?rk?ting copywriter j?b? f?r individu?l? wh? ??n writ? f?r a wid? v?ri?t? ?f ?r?j??t?.Tr?diti?n?ll?, before the d??? ?f th? Int?rn?t, ????writing was needed f?r ?b?ut a dozen diff?r?nt t???? ?f m?rk?ting materials, in?luding dir??t mail ???k?g??, postcards, n?w?????r ?nd magazine ads, TV and r?di? ??mm?r?i?l?, br??hur??, posters, ??u??n?, ??ll ?h??t? (for sales r??? t? ??rr?), and ?v?n ??r??l b?x??.Today, the w?rld ?f ????writing h?? ?x?l?d?d ?nlin? ?? a critical ??m??n?nt of 75 to 100 or ?v?n m?r? diff?r?nt t???? ?f marketing t??l? ?nd t??ti??, such ?? websites, email copy, online articles, social media ???t?, bl? g?, ?nlin? ads, videos, w?bin?r presentations, ?nd ?? ?n.Think of it.A m?rk?ting ??m??ign f?r just one ?ingl? product m?? require ?ll ?f th??? types of ????writing and m?n? more, depending ?n th? t??? ?f ?r?du?t:Pr?du?t ??l?? ??g? ?nlin? (think LL Bean or Amazon product d???ri?ti?n?)Th? product’s ???k?ging/l?b?l (???, ??m??n? wrote the w?rd? ?n th?t b?x)Product ads in Google, F???b??k ads and ?th?r ???ul?r ?nlin? venuesPr?du?t ads in ?rint magazinesBr??hur?? t? be h?nd?d out at a tr?d? ?h?wPr?du?t d?m? video(s)A whit? paper ?r ????i?l r???rt on a problem th? ?r?du?t ??lv??Em?il? ?r?m?ting the ?r?du?tC??? ?tudi?? th?t ?x?l?in how customers benefit fr?m the ?r?du?tPr?du?t ????ifi??ti?n ?h??t? ?nd how-to-use w?b ??g??Articles ?nd bl?g ???t? ?b?ut th? productT??tim?ni?l? ?nd customer ?t?ri??S?l?? l?tt?r? f?r dir??t m?il ?nd/?r online web ??g??I ??uld g? ?n and ?n, but ??u get th? id??. Every company th?t makes products, sells ??rvi??? ?r raises money n??d? g??d ????writing t? compete f?r customers ?nd dollars.F?r most bu?in????? who do their ?wn marketing, th?? just ?im?l? take their b??t gu??? at ?utting w?rd? int? ?n? of th? ?b?v? m?nti?n?d f?rm? ?f m?di?.In m?n? ????? th?? simply ju?t b?rr?w from ?th?r ads th?? see; whi?h w?r? d?n? by ????l? doing the same thing.It ??nn?t be overstated that the w?rd? you use ??n h?v? a hug? diff?r?n?? b?tw??n ????t??ul?r ?u????? and mi??r?bl? failure; and th?t there i? ?n entire fi?ld ?f ?tud? d?v?t?d t? th? m??t?r? ?f ????writing.Relationship b?tw??n ??nt?nt marketing ?nd copywritingC?nt?nt m?rk?ting  ?nd Copywriting ??m?l?m?nt each other.C?nt?nt m?rk?ting m??n? ?r??ting ?nd ?h?ring valuable fr?? content t? ?ttr??t ?nd ??nv?rt prospects int? ?u?t?m?r? â€" ?nd ?u?t?m?r? into r????t bu??r?. Whil? Copywriting gets a reader t? t?k? a specific action.S?m?tim?? th?t’? m?king a ?ur?h???, but it can also b? ?ub??ribing to ??ur ?m?il list, signing up f?r ??ur content library, or ??lling ??u f?r more inf?rm?ti?n.C?nt?nt marketing is blogs, ??d???t?, and email ?ut?-r????nd?r?.Copywriting i? ??l?? ??g??, ?d?, ?nd dir??t mail.Th?? are diff?r?nt, right?W?ll, n?t if you’re d?ing it right.C?nt?nt with?ut ????writing is a waste of g??d ??nt?ntTh?r? ?r? some blogs ?ut th?r? with ??ri?u?l? g??d ??nt?nt â€" and ?nl? a f?w r??d?r?. (Maybe yours i? ?n? ?f th?m.)If ??u’r? writing great ?rti?l?? that ????l? would l?v? t? r??d, but ??u’r? not g?tting th? tr?ffi? ??u want, th? ?r?bl?m may be in?ff??tiv? ????writing:Y?ur h??dlin?? might be too dull: When your h??dlin?? ?r? boring, th?? don’t giv? ????l? ?n? r????n t? ?li?k thr?ugh t? th? r??t ?f your writing.Y?ur h??dlin?? might b? too ?ut? and ?l?v?r: If thi? i? th? ????, ??u’r? ?im?l? showing h?w ?m?rt ??u are without ??mmuni??ting ?n? reader benefits. If ??ur h??dlin?? ?r? too dull ?r too ?l?v?r, l??rn h?w t? write magnetic headlines.Y?u h?v?n’t ?x?li?itl? th?ught ?b?ut h?w ??ur ??nt?nt b?n?fit? readers: Ju?t like a product h?? t? h?v? a b?n?fit t? the bu??r, yo ur ??nt?nt has to be inh?r?ntl? r?w?rding to r??d?r? or th?? won’t come back t? ??ur w?b?it?.Your ??nt?nt isn’t building ?n? rapport ?r tru?t: Y?u can always g?t ???i?l m?di? ?tt?nti?n by being a br?t, a ???t, ?r a train wr??k, but attention d???n’t translate int? ?ub??rib?r? ?r ?u?t?m?r?.You h?v?n’t leveraged any ???i?l ?r??f: It’? tri?k? to show r??d?r? ??ur blog i? a ???l place to h?ng ?ut wh?n ??u d?n’t have lots ?f r??d?r? ??t, but h?r? ?r? a f?w ti?? f?r you.Y?u d?n’t have a clear, ????ifi? ??ll t? ??ti?n: A call t? action l?t? ????l? kn?w what ??u want th?m to do n?xt.R?m?mb?r, copywriting i? th? ?rt ?f convincing ??ur r??d?r t? take a specific ??ti?n. And yes, it’s still copywriting if it takes ?l??? in a podcast ?r video … if ??u’r? d?ing it well.Th? th?ughtful use ?f ????writing techniques ?n ??ur blog will get r??d?r? to subscribe to ??ur ??nt?nt, ??t in t? ??ur ?m?il li?t, ?nd share ??ur gr??t articles with other r??d?r?.Th?t’? h?w you build a large , l???l ?udi?n??.C???writing without content i? a waste of good ????S?, i? ????writing ?v?r?thing?Will th? ?ff??tiv? u?? of ????writing t??hni?u?? ?r???l ??u automatically int? th? r?nk? of th? world’s m??t popular bl?g??Sadly, n?.If ??u do a brilli?nt j?b ???k?ging ?nd marketing ?r??, all ??u d? i? efficiently g?t th? w?rd out ?b?ut how b?d your ?r?? i?. N?t the r??ult ??u’r? l??king for.Smart marketers ?till need t? k??? th??? principles ?f gr??t content marketing in mind:B? generous: G?n?r??it? is sexy. When ??ur fr?? ??nt?nt i? ?? valuable that it m?k?? ??u a littl? un??mf?rt?bl?, ??u kn?w ??u’v? g?t it right.Pr?du?? ?nj???bl? ??nt?nt: Only ?d m?n like ?dv?rti?ing. If ??ur ??nt?nt l??k? lik? an ?d, it will b? overlooked ?r thrown ?w??. Make ??ur “?dv?rti?ing” too v?lu?bl? to throw ?w?? b? wrapping it in w?nd?rfull? b?n?fi?i?l, r??d?bl? content.Attract the right ????l?: Content m?rk?ting h?l?? ??ur SEO efforts, but d?n’t m?k? th? mi?t?k? ?f writing f?r ???r?h engines. Alw??? writ? f?r ????l? fir?t, and th?n m?k? ??ur ??nt?nt ???r?h-?ngin? friendly so new readers ??n find ??u.And, ?f course, always r?m?mb?r:R??ll? g??d content is un?ur?????d ?t building r????rt, d?liv?ring a sales m????g? without f??ling “??l???,” ?nd g?tting potential ?u?t?m?r? to ?ti?k ?r?und.That’s why many of th? ?h?r???t ????writing mind? n?w f?v?r a “content n?t” ???r???h. Th?? ??mbin? strategic ????writing with gr??t ??nt?nt t? get the b??t ?f both worlds.WHY DOES COPYWRITING M?TT?R?N?w that we’ve answered th? question ?f “wh?t is copywriting?” l?t’? focus on wh? companies are flocking t? it in dr?v??.Right n?w, m?r? th?n 27 milli?n pi???s ?f ??nt?nt are ?h?r?d across th? w?b ?v?r? single d??.Th?t’? a big numb?r, ?nd it’s clear that it’? difficult t? ?t?nd ?ut wh?n so mu?h ??nt?nt is ?r???nt ?t all tim??.Because ?f this, br?nd? ?r? in?r???ingl? turning t? ?r?f???i?n?l? to h?l? them r?nk w?ll in G??gl?, ?ttr??t m?r? ?u?t?m?r?, ?nd d?v?l?? a ?tr?ng?r ?nd a unique br?nd v?i??.At it? ??r?, ????writing i? a form ?f inb?und m?rk?ting.In?t??d ?f going ?ut ?nd ?ur?uing r??d?r? (?lth?ugh it’s n?t unheard-of f?r ????writ?r? t? write PPC ?dv?rti??m?nt? ?nd ?imil?r ?utb?und ??nt?nt), ????writing generally focuses on ?r??ting things lik? bl?g?, ?rti?l??, ?nd infographics, which are designed t? ?ull r??d?r? in and provide relevant ?nd valuable ??nt?nt.Why i? this im??rt?nt, you ??k?Gr??t question.T?d??, 61% of th? int?rn?t u??r? ?r?und th? w?rld h??d to ???r?h engines to r????r?h ?r?du?t? th?? want t? bu?, b?f?r? th?? take th? financial leap ?nd m?k? a ?ur?h??ing d??i?i?n.Int?rn?t u??r? currently conduct more th?n 12 billi?n ???r?h?? ???h month â€" despite thi?, though, th? ?li?k-thr?ugh r?t? of paid ?dv?rti??m?nt? i? ?nl? ?b?ut 2%.With this in mind, it’? ???? t? ??? wh? br?nd? h?v? b??n turning t? copywriting.In ?dditi?n t? ???ul?ting a site with ?u?lit? content, copywriting efforts ?r? ?l?? m?r? effective than ?utb?und ?dv?rti?ing m?t h?d?.B? ?r??ting uni?u?, relevant, and high-?u?lit? content on a w?b??g?, bl?g, ?r ???i?l media account, a ??m??n? with ?n on-staff ????writ?r ??n ???il? build ?n ?udi?n?? ?nd d?v?l?? a ??lid r??ut?ti?n ?ui?kl? ?nd ???il?.C???writing St?ti?ti?? Y?u Need t? Kn?wB? now, you kn?w that ????writing i? im??rt?nt, but d? you kn?w just h?w important? Th??? ?t?ti?ti?? ?r?v? ju?t how r?l?v?nt ????writing is t? br?nd?, ?nd ??n h?l? you und?r?t?nd th? big push for copywriters th?t have sprung up in recent years.1. Th? t?? 3 results in Google ??rn 60% ?f ?ll ?rg?ni? clicksTh? top f?w places ?n G??gl?’? SERP? ?r? coveted. R?nking h?r? ?n?ur?? visibility f?r a br?nd and ??n ?ignifi??ntl? in?r???? th? numb?r of l??d? ?nd th? ?m?unt ?f tr?ffi? th?t a brand r???iv?? in a giv?n month. Unf?rtun?t?l?, m?n? br?nd? d?n’t und?r?t?nd how t? g?t here.Luckily, ?r?f???i?n?l copywriting can help. Thr?ugh high-?u?lit? content creation, SEO ??timiz?ti?n, uni?u? t??i??, ?nd a bull?t?r??f ??nt?nt ?tr?t?g?, a ?r ?f???i?n?l ????writ?r ??n d?v?l?? a ?l?n f?r r?nking well f?r a given ??t ?f k??w?rd? ?r t??i?? â€" a skill that m?n? companies n??d to gr?w their f?ll?wing?.2. 50% ?f ?ll mobile ???r?h?? ?r? l???lFor br?nd? with a l???l ?r???n??, ????writing m?? be a lif?-?r-d??th m?tt?r. Whil? the majority ?f mobile users ?r? searching for l???l brands, m??t local br?nd? don’t und?r?t?nd h?w t? r???h mobile u??r?. Thi?, in turn, r??ult? in a ??nfu?ing and stressful ?x??ri?n?? f?r m?bil? ???r?h?r? ?nd l??t revenue f?r l???l companies.Enter a professional ????writ?r. Professional ????writ?r? ?r? well-versed in local SEO, ?nd ??n h?l? businesses make the ?h?ng?? th?? n??d t? ?n?ur? that their content ranks w?ll for ?nd meets th? n??d? ?f local ???r?h?r?.Thi?, in turn, ??n r??ult in more tr?ffi? f?r the l???l business, ?nd a m?r? satisfying search experience f?r m?bil? users.THE B?N?FIT? OF COPYWRITING FOR C?M??NI??A copywriting ?r?f???i?n?l ??n ?ff?r a LOT t? a ??m??n?. A f?w ?f th??? (not limit?d t?) ?r?:1. SEO O?timiz?ti?nSEO ?t?nd? f?r ???r?h engine optimization, ?nd it’s one of th? m??t ??mm?n responsibilities ?f ?r?f???i?n?l ????writing firm?.By optimizing ???t? and pages for l?ng-t?il k??w?rd? and ???r?h ?ngin? vi?ibilit?, ????writing firms can help ??m??ni?? r?nk w?ll in Google ?nd ??rn more u??r ?tt?nti?n.C???writing St?ti?ti??L??d? g?in?d fr?m SEO h?v? a 14.6% close r?t?L??d? that come t? a ??m??n? vi? m??n? ?f SEO ?l??? ?t a mu?h high?r r?t? th?n th??? obtained through outbound m?th?d? lik? direct m?il. Thi? i? ?n? ?f th? main incentives f?r businesses t? hir? copywriters. In ?dditi?n t? th? fact th?t copywriting ?ff?rt? ?r? much m?r? ?ff?rd?bl? th?n ?utb?und advertising methods, th??’r? also more effective and result in a bigg?r bottom line f?r th? ??m??n? in ?u??ti?n.2. Human Content Cr??ti?nY?u can’t automate thi? process. Content creation i? b? f?r th? ?rim?r? r????n?ibilit? of ????writing companies.Depending ?n what a ??m??n? needs, th? ????writing firm m ?? writ? bl?g, social m?di?, ?rti?l?, ?r ?v?n whit? ????r ??nt?nt.3. C?nt?nt DistributionSome copywriting companies di?tribut? content ?n b?h?lf ?f their ?li?nt?.B? scheduling ?nd m?n?ging ???t? ?n ???i?l media and bl?g platforms, a ????writing firm can remove ??m? of th? ?tr??? fr?m a customer’s ?h?uld?r? ?nd ?n?ur? th?t th? ?dit?ri?l calendar is fun?ti?ning ?t ?ll times.4. Idea MiningIf a company n??d? help coming up with uni?u? bl?g ideas, a copywriting ??m??n? m?? ?ff?r to conduct k??w?rd research ?r develop an ?dit?ri?l calendar that will h?l? guide th? ??m??n?’? ?dit?ri?l efforts.A v?lu?bl? ??rvi?? that m?rri?? th? b?n?fit? ?f SEO ?nd ??nt?nt ?r??ti?n, thi? id?? mining ?ff?r i? ???ul?r among ??m??ni?? looking to build l?rg?r f?ll?wing?.C???writing St?ti?ti??When m?rk?t?r? bl?gg?d d?il?, 82% ?f th?m ??rn?d n?w customersBl?gging d?il? is a ?m?rt bu?in??? ?tr?t?g?, but it’? also difficult t? keep u? with. L?ft to their ?wn devices, many ??m??ni?? f?ll b?hind their blogging schedule and f?il t? ?r?vid? r??l and d???nd?bl? ??nt?nt f?r th?ir r??d?r?. By hiring ????writing professional, a ??m??n? has a better chance of k???ing u? with it? blogging g??l? ?nd enjoying th? positive returns d?ing ?? ?ff?r?.5. S??i?l Media M?n?g?m?ntS??i?l media is a tim?-??n?uming thing for m?n? ??m??ni??, ?nd a ?r?f???i?n?l ????writing firm ??n t?k? ??m? ?f the pressure off.By m?n?ging ?nd ???ting content to a ??m??n?’? ???i?l media ????unt, a copywriting ??m??n? can h?l? a business gr?w a following with?ut stressing ?v?r tim? m?n?g?m?nt.Copywriting St?ti?ti??M?rk?t?r? th?t ?ri?ritiz? bl?gging ?r? 13x as lik?l? to earn a ???itiv? ROI th?n n?n-bl?gg?r?Blogging i? a fantastic way t? r???h ?ut ?nd ??nn??t with would-be customers, ?nd it’? ?ft?n all a company needs to revolutionize its ??nt?nt ?tr?t?g?. Unfortunately, many businesses are t?? bu?? or ju?t lack the ?kill to ?r??t? bl?g ??nt?nt in-h?u??. Thi? i? wh? th? ?kill? ?f ?r?f???i?n?l copywriters ?r? ?? n??d?d. By d?v?l ??ing and ???ul?ting a bl?g with r??ut?bl?, high-?u?lit? content, a g??d ????writ?r ??n h?l? a ??m??n? strengthen it? br?nd v?i?? and ?r?vid? ?dditi?n?l value t? customers.So H?r?? An?th?r Important Qu??ti?n: What i? GOOD Copywriting?Ah?! Th?r?’? a big diff?r?n?? between ??-?? copywriting ?nd effective ????writing.Eff??tiv? ????writing i? writing that w?rk? really w?ll in driving responses and increasing ?ur?h????.L?t’? l??k ?t five ?f th? components ?f g??d ????writing, using a ??t ?r?du?t t? illu?tr?t? our ??int?.Good C???writing is Writt?n to a Specific Audi?n??If ??u’r? promoting a ?r?du?t th?t ?r?vid?? fresh w?t?r t? ??t? ?r?und th? ?l??k, the ????writing mu?t speak t? ??t ?wn?r?.In a ?n?-?n-?n? “??nv?r??ti?n,” ??u’ll want to explain how th? product ??lv?? the cat ?wn?r’? d??ir? t? ?r?vid? fresh, healthy w?t?r.On? of th? b??t w??? to improve ??ur m?rk?ting m?t?ri?l? i? t? ?t?? trying t? ??und ?u??r professional ?nd writing in th? third-??r??n. First person writing in a ??nv?r??ti?n?l t?n? w?rk? really well.Good Copywriting Offers a Unique B?n?fit or Pr?mi?? to th?t Audi?n??C?t ?wn?r? h?v? th?u??nd? ?f ?r?du?t options to ??n?id?r, ?? th? ????writing mu?t differentiate thi? ??t-w?t?r ?r?du?t from ?n? ?th?r? available. What m?k?? thi? the best solution (th? easiest, safest, healthiest, etc.)?Many ????l? r?f?r t? this ?? ??ur USP or uni?u? ??lling ?r????iti?n. What makes you different fr?m ?v?r? ?th?r me-too ?r?du?t ?r service out there?G??d C???writing Off?r? Str?ng Pr??f that the Product i? a Winn?rTo m?k? ?ur? ??t ?wn?r? d?n’t h??it?t? ?r w?rr? that the product is n?t going to liv? up t? it? promises, it’? b??t t? ?r?vid? ????ifi? proof that th? ?r?du?t works, such as ?u?t?m?r testimonials, t??t results ??m??r?d t? other ??t-w?t?r ?r?du?t?, ??rh??? a m?rk?ting vid?? on how easy it is t? use, etc.If ??ur? t? u?ing t??tim?ni?l? in ??ur m?rk?ting, th?n ?t?rt doing ?? immediately!G??d C???writing Guides the Audience to an A????ling or Benefic ial C?ll t? A?ti?n:If ??u’r? tr?ing to g?t ??t ?wn?r? t? w?t?h a d?m? of thi? brilliant water-dispensing inv?nti?n, th? ????writing will n??d t? ?l??rl? guid? th?m with a ??ll t? action, which ??uld b?: ?li?k ?n th? video t? ??? h?w ?im?l? it i?.In ?dditi?n, th? ????writing ?h?uld ?ff?r something special th?t makes th? ??t ?wn?r w?nt t? act n?w: “S?v? $25 if ??u ?rd?r by XX/XX d?t?.”T?lling ????l? ?x??tl? wh?t th?? need t? d? n?xt ?nd why th?? ?h?uld d? it right n?w ?r? two things every m?rk?ting ?i??? ??u ?r??t? ?h?uld in?lud?.Id??ll?, Good Copywriting i? Tested ?nd Tw??k?d Ov?r Tim? t? Im?r?v? th? ResultsA f?w ?im?l? copy ?h?ng?? can b???t response by 10%, 20% ?v?n 150%, ?? it ???? t? t??t diff?r?nt m????g?? and ?ff?r?.If ??ur? n?t tr??king ?v?r?thing ??u ?r? d?ing then h?w will ??u kn?w wh?t? w?rking and wh?t? n?t? In additional ??u should b? ??n?t?ntl? testing t? see if you ??n improve th? results you ?r? ?lr??d? getting.6 TR?IT? OF EXCELLENT C???WRITING R??D?R? WILL R?M?M B?R1. Identify your Audi?n??Humbl? ??ur??lf and trul? serve ??ur ?udi?n??, listen to th?ir n??d? and d??ir??, listen t? the language they u??, h? ??id. If ??u listen ??r?full?, ??ur ?udi?n?? ??n ?v?ntu?ll? giv? you ?v?r?thing ??u need, in?luding much ?f your copy. Get out of th?ir way.  Robert BruceId?ntifi??ti?n ?f th? ?udi?n?? is th? v?r? fir?t ?t?? th?t ?v?r? writ?r should d?. Kn?wing about th? target audience h?l?? a lot whil? writing.If ??u start writing a copy with?ut kn?wing ?b?ut th? ?udi?n??, th? ???? will never bring ???itiv? r??ult? f?r ??u ?? the information will n?t reach to th? specific ?udi?n??.S?, id?ntifi??ti?n of the right ?udi?n?? h?l?? t? g?t ?t?rt?d with the writing.G?mItSeeing it? ?l?n? t? launch ??t ?n?th?r g?m in the gr??t?r Boston region, ?n ?ut?id?r might h?v? ??ll?d th? Harrington f?mil? a wee bit crazy. The m?rk?t w?? already flu?h with g?m?, in?luding a n?w br??d ?f luxur? ones that seemed t? be in ?n arms w?r for the fl??hi??t ??rk?. G?m? ??r??? th? re gion w?r? offering massage services, ?m??thi? b?r?, and fleets ?f personal tr?in?r?. And GymIt w?uldnt have ?n? ?f th?t.Wh?t did G?mIt h?v?? An und?r?t?nding ?f its ??r? ?udi?n??. B?f?r? l?un?hing it? new g?m, the br?nd did a t?n ?f li?t?ning t? it? primary m?rk?t ?f g?m-g??r?.For m?n? in G?mIt? target m?rk?t, th? ?dd?d b?n?fit? associated with luxury g?m? were nice t? h?v?, but came with a l?t of baggage namely ?x??n?iv? rates ?nd overly complex ??ntr??t?.GymIt d??id?d t? simplify th? g?m-g?ing experience for ????l? wh? ?r?d?min?t?l? cared ?b?ut g?tting in ?nd w?rking out. The ???? in its l?un?h ??m??ign ?nd across its marketing m?t?ri?l? r?fl??t? th?t und?r?t?nding.2. Curate Relevant KeywordsK??w?rd? ?r? th? w?rd? whi?h ?r? niche-specific and most of th? target ?udi?n?? i? u?ing th?m to l??k for the ??rti?ul?r thing. Curating the high r?nking ?nd r?l?v?nt keywords i? another v?r? im??rt?nt thing t? b? kept in mind.Th??? k??w?rd? are th?n added t? the ??nt?nt; to the h??dlin?? in a w?? that it looks n?tur?l ?nd not th?t th?? h?v? b??n ?dd?d f?r??full?.On??, a list ?f high r?nking k??w?rd is available, you ?r? g??d t? g?t started with the writing ??rt.Data puts your content in ??nt?xt and gives ??u ?r?dibilit?. Ground ??ur ??nt?nt in f??t?: Data, research, f??t-?h??king and ?ur?ting.Y?ur id??? ?nd ??ini?n? ?nd ??in might b? ??rt ?f that ?t?r?â€"?r th?? might n?t be, d???nding ?n wh?t you ?r? trying to convey.But ??nt?nt th?t’? r??t?d in ??m?thing trueâ€"not ju?t ??ur own ??ini?n?â€"i? more credible.Av?id t?? complex ??nt?n???; “Groundbreaking. Revolutionary. Bu?in??? S?luti?n?. T?rg?t?bl? S??l?. Id??ti?n. Evid?n??-b???d approaches. Industry-wide best ?r??ti???.”H?v? I l??t ??u yet?Wh?n writers ?truggl? t? ??nv?? what i? trul? special about th?ir ??m??n?, ?r?du?t, ?r ??rvi??, th?? ??m?tim?? fall back on jargon or hyperbole t? underscore their ??int.Th? truth is, g??d copywriting doesnt need dr???ing u?. Good ????writing ?h?uld ????k t? th? r??d?r in hum? n terms ??inting ?ut ????ifi? k??w?rd?.This i?nt t? ??? ??u ?h?uld n?v?r ??l?br?t? awards or ??hi?v?m?nt?. Just be dir??t in th? w?? ??u explain th?t achievement.3. Clear HeadlinesA? we all kn?w th?t reading a book ?nd reading a ??g? ?nlin? i? v?r? different. While r??ding a book, w? ?ll read ?v?r? ?ingl? w?rd whereas while r??ding ?nlin? w? ju?t l??k for the words on a ??g? whi?h we w?nt t?.S?, k???ing the same point ?f vi?w in mind ?f our t?rg?t audience, we should writ? ????rdingl?.More number ?f h??dlin?? ?h?uld b? in?lud?d in th? ???? to attract th? reader ?tt?nti?n. The keywords whi?h are high ranking ?h?uld be added in th??? h??dlin??.“Google ?r?wl?r? crawl these k??w?rd? and help in improving the rankings of w?b?it?”Th? f?ll?wing are ?ll h??dlin?? or l??ding sentences fr?m Urb?n D?dd?, an ?m?il-b???d m?g?zin? drawing ?tt?nti?n to new ?r?du?t?, experiences, ?nd ??t?ri??.Six d???. Th?t’? h?w long you have until 65% of your body i? turk??.There are 8,760 h?ur? in a ???r. And just one hour in whi?h a ?t?nd will b? di???n?ing gr?ti? l?tk?? with h?m?m?d? ???l???u?? ?nd ??ur cream in Harvard S?u?r?. Y??h, it’? not fair. But 60 minutes is 60 minut??.Ew?k?. T?lk ?b?ut living.Wh?t? ??mm?n ?m?ng each of th??? leads? Th?? m?k? u? want t? read th? n?xt line. I m??n, seriously, how mu?h d? ??u want t? know where th?t Ewok thing i? headed?Th?r?? ?n ?d?g? in ????writing thats l????l? ?r?dit?d t? ????writ?r ?nd bu?in??? owner Joe Sug?rm?n, which roughly states th?t th? purpose ?f th? h??dlin? is t? g?t ??u to r??d the fir?t lin?.Th? ?ur???? of the first lin? i? to g?t ??u t? read th? ????nd line, and ?? on. In ?h?rt, if your fir?t line d???nt ?nthr?ll ??ur r??d?r?, ?ll i? lost.4. Writ? Sh?rt ParagraphsLong paragraphs ?ft?n bring boredom and in?r???? the chance ?f losing th? r??d?r’? int?r??t.P?r?gr??h? ?h?uld b? short ?nd ???ur?t? in order t? engage the r??d?r?.Good writing g?t? t? the ??int and that m??n? cutting ?ut ?x????iv? phrases, and r?w?rding your ?? nt?n??? to b? more dir??t.In ?n ?d celebrating it? academic readership, Th? Economist ?l??full? d?m?n?tr?t?? this “A ???t?r ?h?uld ??nt?in no m?r? than ?ight w?rd?, which i? the m?ximum the average r??d?r ??n t?k? in ?t a ?ingl? gl?n??. Thi?, h?w?v?r, is a ???t?r for Economist readers”H?w do ??u rid excess w?rd? fr?m your writing? It? half ?r??ti??, h?lf knowing wh?r? t? ?ut. This ?rti?l? fr?m Daily Writing Ti?? i? ?n? ?f the m??t ?ff??tiv? summaries Iv? f?und ?n precise writing. In?lud?d in it? ti??:1. U?? Active V?i??: Wh?n a ??nt?n?? in?lud?? b? ?r any other ???ul?tiv? v?rb, ?u?h ?? i? ?r are, r????t th? sentence t? omit the v?rb.Before: “The meeting w?? seen b? us as a ?l?? t? delay th? ?r?j??t.”Aft?r: “We ??w th? meeting ?? a ?l?? to d?l?? th? ?r?j??t.”2. Av?id Vague Nouns: Phr???? f?rm?d ?r?und g?n?r?l n?un? ?u?h ?? ?????t, d?gr??, ?nd ?itu?ti?n clutter sentences.B?f?r?: “Sh? is ?n expert in th? area ?f international r?l?ti?n?.”After: “She i? ?n ?x??rt in int ?rn?ti?n?l r?l?ti?n?.”3. U?? Words, N?t Th?ir D?finiti?n?: R??l??? ?x?l?n?t?r? ?hr???? with a ?ingl? word th?t encapsulates that ?x?l?n?ti?n.B?f?r?: “Th? ?r??? ?l?? n??d?d t? be marketable ?? th?t f?mili?? w?uld be ?bl? t? ??ll any yields that exceeded what they ??r??n?ll? r??uir?d.”After: “Th? crops also n??d?d t? b? marketable so th?t f?mili?? would be ?bl? to ??ll ?n? surplus.”4. Avoid N?un String?: R??rg?niz? ??nt?n??? to eliminate ??ri?? ?f n?un? used as ?dj??tiv??.Before: “The l??k of a ???ur? transfer may h?m??r computer ???urit? incident response ?ff?rt?.”After: “The l??k ?f a ???ur? transfer m?? h?m??r responses t? ??m?ut?r-???urit? incidents.”5. C?nv?rt N?un? to V?rb?: Wh?n a ??nt?n?? in?lud?? a noun ?nding in -tion, ?h?ng? th? n?un t? a v?rb to ?im?lif? th? sentence.B?f?r?: “Th?? will ??ll?b?r?t? in th? creation ?f n?w guid?lin??.”After: “They will collaborate to create n?w guid?lin??.”6. R?du?? V?rb Phr???? t? Simple Verbs: Identify th? v?rb bur i?d in a verb phrase ?nd omit th? rest ?f the ?hr???.Before: “Th? r??ult? are ?ugg??tiv? ?f th? fact th?t t?m??ring has ???urr?d.”Aft?r: “Th? r??ult? ?ugg??t that t?m??ring has occurred.”7. Replace Complex Words with Simple Ones: Ch???? ?im?l?r ??n?n?m? f?r multisyllabic w?rd?.Before: “Th? department will di???min?t? th? forms ???n.”Aft?r: “Th? department will pass ?ut th? forms ???n.”8. Av?id Ex?l?tiv??: D?n’t start ??nt?n??? with “Th?r? i?,” “There ?r?,” ?r “It is.”B?f?r?: “There are m?n? factors in th? ?r?du?t’? f?ilur?.”After: “M?n? f??t?r? contributed t? th? ?r?du?t’? f?ilur?.”9. Elimin?t? Pr????iti?n?l Phr????: Replace “(noun1) ?f th? (noun2)” phrasing with “(noun2)’s (n?un1)” ?hr??ing.B?f?r?: “The d??i?i?n ?f th? ??mmitt?? is final.”Aft?r: “The committee’s decision i? final.”10. R?du?? W?rd? Phrases t? Single W?rd?: Replace phrases that ?ign?l a transition with simple conjunctions, v?rb?, ?r ?th?r linking w?rd?.Bef ore: Du? t? th? f??t th?t th? ?r?j??t is b?hind ??h?dul?, t?d??’? meeting h?? been ???t??n?d.After: Because th? ?r?j??t i? b?hind schedule, t?d??’? meeting has b??n postponed.In general, if ??u can ?ff?rd t? ?ut without l??ing th? m??ning of a ??nt?n??, do ??. Push yourself to strip d?wn your w?rd ??unt. Turn 50-word h?m???g? ???? int? 25, th?n ?u?h yourself again to m?k? th?t 25-w?rd ??nt?n?? into 15 w?rd?. It? n?t ?b?ut br?vit? ?? much as it i? ?b?ut m?king ?ur? ?v?r? w?rd ??unt? in your writing.5. Add GraphicsWe ?ll kn?w that visuals h?v? a d????r im???t on hum?n? ?? compare t? th? written information. M?r??v?r pictures ?nd videos m?k? the ??g? look more ?ttr??tiv? and int?r??ting.So, ?dding visuals t? the copy ?l?? a significant role in ?ng?ging th? readers.In 1996, Steve Jobs l?t th? cat ?ut of the bag. He w?? ????king with a journalist from Wired ?n th? t??i? of ?r??tivit? and ?x?l?in?d:Creativity i? ju?t ??nn??ting things. When you ??k creative ????l? how th?? did ??m?thi ng th?? feel a little guilt? b???u?? they didnt r??ll? d? it, th?? ju?t ??w ??m?thing. It seemed obvious t? th?m ?ft?r ?whil?.L?t? ??? you h?v? t? writ? an ?d f?r a new pair ?f sneakers.Y?u ??uld take th? ???ignm?nt h??d ?n.Y?u could writ? ?b?ut the elasticity of th? shoes ??l? ?r th? lightw?ight design. Ind??d, m?n? h?v?.Or you ??uld put ?ll of that ??id? ?nd in?t??d dr?w th? connection between the ?r?du?t and the experience it evokes with im?g??, ?u?t?? and ?h?rt vid???.6. D?n’t ?dv?rti?? t?? mu?hReaders w?nt t? kn?w about th? inf?rm?ti?n th?? are l??king f?r ?nd if there i? ??ntinu?u? ?dv?rti??m?nt of the ??m??n?, thi? m?? ?nn?? th? r??d?r.Instead ?f h?ving a ???itiv? ?ff??t on r??d?r?, it may m?k? him l???? th? interest in you. S?, ??m??n? ?dv?rti??m?nt ?h?uld b? d?n? in a subtle way.Sometimes, all a m????g? needs t? br??k thr?ugh i? a ?light ?hift in angle. Weve grown ?? ???u?t?m?d t? bl??king out m?rk?ting m????g??; w? d?nt ?v?n see them ?n?m?r?.One of the most powerful thin g? a ????writ?r can do i? break d?wn a r??d?r? gu?rd with ?n un?x???t?d ???r???h.Every ?t?r? has a m?ri?d of angles ??ur j?b as a ????writ?r i? t? find the ?n? th?t r???n?t?? ?nd ?ti?k to it. G?ing beyond it will inevitable cause th? reader t? l??? f??u?.25 ATTRIBUTES ?F A GR??T C???WRIT?R Th?r? are concrete ?u?liti?? th?t m?k? u? the recipe ?f ?n effective ????writ?r.Th? ??m?r?h?n?iv? d?finiti?n of a professional ????writ?r i? a t??m or individual who ?r??t?? conversion-ready ??nt?nt th?t builds brand ambassadorship ?nd ?r?vid?? value t? ??ur target market.Su????? ??u’r? in th? market t? hire a gr??t ????writ?r. Suppose you’re in th? m?rk?t t? b???m? a gr??t copywriter.Wh?t are th? ?ttribut?? of success?Here ?r? 25 attributes ?f a gr??t ????writ?r.1. StrategicC???writ?r? ?r? diff?r?nt fr?m ?r??tiv? writers; they’re not r?m?nti?? ?r sentimentalists.F?r ?x?m?l?, a ?r??tiv? writ?r might l??k ?t a bl?nk ??r??n ?nd ??? a ??nv?? for ?x?l?ring ideas.H? doesn’t know where his writ ing will g?. It’? a journey ?nd th? j?urn?? is the r?w?rd (à l? the ??int?r B?b R???). Not ?? with a g??d copywriter. H? looks at a blank screen ?nd thinks ?b?ut th? ?nd goal of the ????.And th?n he t?k?? the ?h?rt??t path to get there. N?w, shortest path d???n’t mean ?im?l? l??ing out th? facts m??h?ni??ll?. N?r d??? it m??n skimping ?n important d?t?il?. D? ?ith?r, and ?n? copywriter w?n’t h?v? much lu?k in m?tiv?ting th? r??d?r/li?t?n?r/vi?w?r t? ??t.Strategic simply means ?t?rting with th? end in mind. In ?th?r words, w?rking b??kw?rd?. Working backwards, of ??ur??, dictates how th? ???? takes ?h???.It ?l?? r?v??l? new ?u??ti?n? that mu?t b? ?n?w?r?d in the copy b?f?r? th? reader will t?k? action (e.g., addressing th? r??d?r’? beliefs, bi????, ?k??ti?i?m).C???writ?r? who d? n?t think strategically leave g??ing holes in th?ir work â€" holes big enough for ?r?????t? to fall thr?ugh.2. Uses plain Engli?hA good ????writ?r writes to th? level ?f th? ?udi?n?? he h???? t? reac h â€" ?? a ???r.Pl?in w?rd? ?nd “?im?l?” l?ngu?g? ?r? relative.Easy reading to ?n? ?udi?n?? might l??k like Old Engli?h t? another. Sim?l? l?ngu?g? i? n?t flowery, indulgent, ??m??u?, ?xtr?n??u?, or redundant. As it’s b??n said, if ??u n?ti?? th? language at all, it’s ?r?b?bl? t?? ??m?li??t?d.A good ????writ?r also u??? words ???ringl?… ???n?mi??ll?. No more w?rd? than n??????r?. U?u?ll?, but not ?lw???, good ????writ?r? b???m? good speakers. It’? ?n? ?f th??? thing? th?t h????n t? ??m??n? wh? ??l??t? and then ?rd?r? w?rd? f?r a living.3. V???bul?r? and Pr??i?i?nMore than ju?t knowing a lot ?f words, writers mu?t know th? nu?n??? of m??ning th?t distinguish, say, n?t?ri?u? fr?m famous.Th? d?vil i? in the d?t?il? ?f gr?mm?r, ?un?tu?ti?n ?nd ?t?l?. Fr?m ?l???? ????writing, readers inf?r a ?l???? author (i.?., your company).4. Tr?nd?Having a general understanding of th? ?urr?nt SEO copywriting tr?nd?, general writing trends, and marketing content trends i? n??????r?.The abi lity t? create content th?t returns high search ?ngin? r??ult ?l???m?nt i? ideal. The w?? that keywords ?r? u??d, implemented, ?nd how ?ft?n they ?r? used i? im??rt?nt.Gr??t SEO ???? will ?l?? show ?uth?rit? ?n th? t??i? given and th? u?? ?f high-?u?lit? reference link? within th? m?t?ri?l.5. P???????? a sense ?f hum?rS?lvi? Pl?th ?nd Edgar Allan P?? w?r? brilliant writers, but n?ith?r w?uld b? particularly effective or h???? writing an inf?m?r?i?l script for mir??l? m??t slicers.A lighth??rt?d spirit helps writ?r? ?l?w through “b?ring” ?nd “trivi?l” ???ignm?nt?, ??nn??t with r??d?r? and w?rk w?ll ??ll?b?r?tiv?l?.6. With?ut ??rf??ti?ni?mIf a ????writ?r w?it?d until h? or ?h? was “d?n?” with a piece b?f?r? sending it ?ff to a ?li?nt, n? w?rk would ?v?r be ????m?li?h?d. Wh?t L??n?rd? da Vin?i ?n?? said is tru?, “Art i? n?v?r fini?h?d, ?nl? ?b?nd?n?d.”All serious copywriters inn?t?l? ???r???h their w?rk h??ing t? create th? ??rf??t, ??r??r-d?fining ?i???. And m?r? often th?n not, they’re left un??ti?fi?d.They’ll think “If I just h?d a little m?r? time,” ?? they tr? t? capture what seemed so ??rf??t in th?ir h??d.G??d ????writ?r? r??liz? th?t the ?ur?uit of perfection whil? noble i? futil?. Th?? know that th?? can go on tw??king f?r?v?r, but understand th?t “g??d enough” is ?x??tl? th?t.7. Ex??rti??H?ving a ?ingl? ?r?? ?f expertise ?nd becoming an expert in a ??rti?ul?r niche improves writing ?kill?.Sh?wing kn?wl?dg?, with?ut r?writing an already published piece, i? b??t.C???writ?r? t??i??ll? h?v? a single area ?f ????i?liz?ti?n, but branch ?ff to other topics t? fill in g???. This helps a copywriter g?in kn?wl?dg? and ?x??rti?? in ?th?r niches t? ?x??nd their ??r??r?.8. Driv?Drive ?nd di??i?lin? are im??rt?nt ?u?liti?? t? l??k for in a copywriter. A general f??u? on ??n?t?nt im?r?v?m?nt ?nd r?-?v?lu?ti?n of personally writt?n ?i???? di??l??? dedication t? th? indu?tr?.Along with di??i?lin? ??m?? ?tt?nti?n to d?t?il ?nd ?triving f?r p erfection t? w?rd off r?vi?i?n? ?nd requests f?r rewritten ??nt?nt. A g?n?r?l driv? f?r learning i? ??u?ll? im??rt?nt.Writ?r? mu?t h?v? kn?wl?dg? in ?rd?r to ?r?vid? kn?wl?dg?. L??rning h?w to develop ??m??lling ??nt?nt and ???ing ???itiv? r???ti?n? to that ??nt?nt ?r?vid?? int?rn?l driv? t? ?triv? f?r ??rf??ti?n.9. C?n?i?t?n?? of quality and ?ui?k ?n th? uptakeGr??t ????writ?r? consistently turn in w?rk ?f high quality, r?th?r th?n ju?t being great wh?n th?? feel like it ?r b? ?h?n?? ?nd b???u?? ?f deadlines, ????writ?r? often h?v? t? learn on the job ?nd on th?ir ?wn â€" ?nd quickly10. Knows wh?n t? stop learningB?ing ?ui?k ?n th? u?t?k? ?l?? means kn?wing wh?n ??u kn?w enough t? g?t th? j?b d?n?. Writ?r? who feel th? n??d t? know ?v?r?thing before hitting the k??b??rd n?v?r g?t ?t?rt?d.11. Kn?w? wh?n to ask f?r helpWriting i? a solitary ??tivit?. Sur?, th? ?l?nning and ?utlining can be ??ll?b?r?tiv?, and th? f??db??k ?h??? will involve multiple ??rti??, but th? actual task of wri ting can only r??ll? b? done b? a ?ingul?r ??r??n.A? a r??ult, m?n? copywriters h?v? th? t?nd?n?? t? view themselves as a “lone w?lf,” but n?thing ??uld b? furth?r fr?m th? truth.N? writer became ?kill?d through th?ir ?wn efforts. Thr?ugh th?ir ?du??ti?n ?nd int? their ??r??r, teachers, ?r?f????r?, ?dit?r?, ?nd colleagues ?r?vid?d guidance. A good ????writ?r kn?w? that th? m?nt?r/m?nt?? r?l?ti?n?hi? n?v?r ?t???.C???writ?r? ?h?uld seek ?ut mentors who ??n continually push them to achieve m?r? in their ??r??r. Unlike ?dit?r? th?t ?r?vid? feedback ?n ?n individu?l ?i??? ?f w?rk, mentors ?r?vid? “big ?i?tur?” advice n??????r? t? n?vig?t? the u?-?nd-d?wn? ?f a ?r??tiv? ??r??r.At th? same tim?, th? g??d ????writ?r knows that at a certain ??int in th?ir ??r??r, h? ?r ?h? should m?nt?r ??ung?r ??ll??gu??.12. CuriosityWrit?r? ?r? lik? ?ixâ€"???r-?ld?; th?? ?lw??? w?nt to kn?w wh?. Curiosity i? th? g?t?w?? t? ?l?rit?.A? Einstein said, “If you ??n’t explain it to a ?ix-???r-?ld, yo u don’t und?r?t?nd it yourself.”A ????writ?r h?? to b? curious.If h?’? n?t, he won’t discover ?n?thing unique (?nd th?r?’? ?lw??? ??m?thing unique) ?b?ut th? product h?’? writing f?r.With?ut a n?w ?ngl?, twi?t, or benefit, th? ???? will be ?ntir?l? ?r?di?t?bl?. And predictable ???? might ?? well n?t exist; it ??r?u?d?? n? ?n?.13. Handles ?riti?i?m professionallyA writ?r must b? ?bl? t? take ??n?tru?tiv? criticism ?nd l??rn from mi?t?k??. Th? ?bilit? to adapt, l??rn, ?nd ???l? n?w t??hni?u?? is important for a copywriter t? b???m? ?u?????ful.Th? willingness t? learn new m?th?d? ?r h?w t? im?r?v? writing skills is ?l?? a highl? sought ?ft?r ?u?lit? in a copywriter.14. Has ??r????tiv?On the ?th?r hand, gr??t writ?r? d?n’t make m?unt?in? out of m?l?hill?. Writ?r? who ??ntinu?ll? g?t hung u? ?n ?m?ll m?tt?r? ?f ?t?l? ?r ???r???h infuri?t? coworkers and b?????.15. Kn?w? th? rul?? ?nd kn?w? wh?n to vi?l?t? th? rul??When it ??m?? to punctuation, gr?mm?r and style, writ?r? ??nâ €™t make it u? ?? they g? along. Because both correctness and ??n?i?t?n?? ?r? im??rt?nt, good writ?r? are familiar with th? rul?? (e.g., AP style) th?t g?v?rn th?ir t??? ?f writing.Selectively br??king rul?? i? a ???hi?ti??t?d t??hni?u? f?r ???turing ?tt?nti?n. A??l?’? “Think Different” campaign succeeded in part by departing fr?m th? boring ?nd pedestrian ?hr???, think diff?r?ntl?16. Und?r?t?nd? th? bu?in??? w?rldWrit?r? write w?ll ?b?ut wh?t th?? know. Thu?, a fir?t-r?t? copywriter und?r?t?nd? the business process, customer behavior ?nd basic bu?in??? concepts ?u?h as f??tur?? ?nd benefits.17. Anti?i??t?? reader questions ?nd concernsB???u?? gr??t writ?r? und?r?t?nd th? bu?in??? w?rld, th?? ?r? ?bl? t? identify ?r?b?bl? r???ti?n? fr?m th? t?rg?t ?udi?n?? â€" and address th?m in th? copy.In ?dditi?n, this knowledge ?n?bl?? them t? discard messaging points th?t ?r? n?t pertinent. An ?un?? of ?nti?i??ti?n i? w?rth a ??und of v?rb??it?.18. Und?r?t?nd? Customer P???h?l?g?Wh?t dri v?? w?b?it? traffic? Wh?t ??nt?nt promotes d??? ?r?wl, ?n im??rt?nt ?l?m?nt ?f SEO? Wh?t d??? the target m?rk?t need to h??r th?t ?h?w? your business ?r?vid?? the ??luti?n? t? th? t?ugh??t ?r?bl?m??Qu?lit? ????writing b?il? d?wn to ?u?t?m?r ????h?l?g?, ?nd th? m??t talented copywriters ???nd tim? thinking about whi?h t??hni?u?? ?ultiv?t? no-brainer buying d??i?i?n?.19. Mu??l?? thr?ugh writer’s bl??kWriting t?k?? time, ?nd to give a project ?n?ugh time, a successful ????writ?r needs to possess th? ?u?lit? of patience. Forcing yourself t? writ? a t??i? often r??ult? in und?r??rf?rming ?i????.If ??u find ??ur??lf becoming stuck ?n a t??i?, step ?w?? for a f?w minutes to regroup ?nd de-stress.Writing wh?n inspiration i? l??king i? ?g?nizing â€" in f??t, it’? ?v?r? writ?r’? nightm?r?.Great business writers h?v? th? ?bilit? t? ?v?r??m? this block thr?ugh ??ti?n?? and l?ng overdue rest to find in??ir?ti?n? and g?t back t? w?rk in th? ?h?rt??t possible tim? in ?rd?r t? d?liv?r amazing content.20. Tells ?t?ri??C???writ?r? t?ll a ?t?r?, whether it is f??t ?r fiction, the w?rd? writt?n are a writ?r’? perspective ?n a ??rti?ul?r t??i?.The ?bilit? t? tell a story ?nd bring ?x?it?m?nt to boring ?r dull t??i?? i? a rare quality t? come by. S?n?itiv? t??i??, such ?? major tr?g?di??, need to tell a ?t?r? t??, but with fin???? ?nd ??r?.A gr??t storyteller has t? h?v? a creative mind, be able to work through writ?r’? bl??k, ?nd ??nv?? a message that is ?uit?bl? f?r most ?udi?n???.21. Li?t?n? ?nd T?k?? n?t??M??t great writers I know ?r? b?tt?r at li?t?ning th?n t?lking â€" m??b? b???u?? writ?r? ?r? often introverts b? nature.Listening is crucial t? m?n? ?????t? of bu?in???, including content ?r??ti?n, b???u?? it is the ?ur??t w?? t? und?r?t?nd th? n??d? of a ??m??n?’? l??d?r?hi? ?nd it? customers.On t?king notes, r?l?ing ?n m?m?r? alone, a writer forgets ?r misremembers most ?f wh?t h? ?r ?h? h??r? ?nd ?b??rv??22. R??d? wid?l? and n?v?r stops readingN?, w?’r? not ta lking ?b?ut n?v?l?, th?ugh that’s good t??. An ?x???ti?n?l copywriter is always ?w?r? ?f the l?t??t indu?tr? tr?nd?, often ??ru?ing ?ubli??ti?n? like AdW??k, Adv?rti?ing Ag?, Digid??, ?nd th? Ag?n?? Post. They n?v?r rest on th?ir l?ur?l?, ?nd th?? ?ring? at coming ??r??? as ?ut of touch.Plus, r??ding h?l?? copywriters continue mastering th? Engli?h l?ngu?g?. Versatile ?nd ?uth?rit?tiv? writ?r? r??d all sorts ?f things â€" n?w?????r?, n?v?l?, hi?t?r?, ??mi??, ?r ?v?n w??hing in?tru?ti?n l?b?l? if n?thing ?l?? i? ?v?il?bl?.23. Borrows w?ll ?nd professionallyCr??tiv? ????writing is ?ft?n an ?x?r?i?? in r???gnizing effective ??nt?nt ?nd ?d??ting it t? the job at h?nd. Gr??t writ?r? ?r? discriminating judg?? of talent.Al??, crediting a source in th? f?rm ?f a mention, a link ?nd/?r a formal citation is a n??????r? ?l?m?nt ?f credible ?nd ?r?dit?bl? writing24. I? imaginativeAlth?ugh in ??m? bu?in??? situations, im?gin?ti?n m?? b? seen ?? a n?g?tiv?, ?m?l???r? ?h?uld n?t ??m? d?wn too h ?rd ?n ????writ?r? wh? ?????r to b? d??dr??ming or thr?w ?ut l?t? ?f id???.25. Effective Copywriters are R???mm?nd?dAlw??? l??k at a copywriter’s t??tim?ni?l? b?f?r? hiring him ?r h?r.A lack ?f t??tim?ni?l? ??n ???il? be correlated t? a l??k ?f happy clients.But, a ????writ?r wh? h?? a w?b ??g? full ?f ???itiv? reviews illu?tr?t?? th?t h? or ?h? h?? consistently ??rf?rm?d gr??t w?rk ?nd i? ???nl? r???mm?nd?d b? ?th?r?.CAN ??U R??LL? M?K? ?IX-FIGUR?? ?? A ????WRIT?R?Y??, ?nd m?n? ????writ?r? do! But, h?w mu?h you m?k? d???nd? ?n h?w mu?h time ?nd effort ??u put int? it.For ?x?m?l?, ?n? ????writ?r I kn?w w?rk? d???nt hours, n?t ?nl? ?n ????writing, but also on the gr?wth and development of h?r fr??l?n?? bu?in???. Sh? m?k?? ?v?r $120,000 a ???r.An?th?r fr??l?n?? copywriter i? a real go-getter. H? has a talent f?r ????writing and h?? a t?rrifi? n?tw?rk?r and bu?in??? d?v?l???r. He h?? n?g?ti?t?d some lucrative ??ntr??t? with a number ?f big companies and will be m?king m?r? than $300, 000 this year!If you d?nt w?nt t? w?rk full-tim?, th?t? ?k??. You can ?l?? m?k? a very good living w?rking ju?t ??rt-tim?.Another ????writ?r I kn?w w?nt? to ??rn some ?xtr? m?n?? f?r vacations ?nd h?r f?mil?’? ??ving? ?l?n. Sh? w?rk? ??m? during the ?v?ning? ?nd ?n w??k?nd? ?nd m?k?? $25,000 a ???r. (Although ?h?’? hoping t? m?k? $50K thi? ???r!) N?t b?d f?r a very ??rt-tim? j?b.An?th?r ?x?m?l? is a copywriter I kn?w who i? a ?t??-?t-h?m? single mom. She has two ??ung ?hildr?n to ??r? f?r ?? ?h? ?nl? w?rk? f?ur h?ur? a d?? in her fr??l?n?? copywriting bu?in???. Sh? m?k?? $75,000 a year!M??t r??l ????l? wh? make a very g??d living thr?ugh their copywriting j?b?.A gr??t thing about b?ing a freelance ????writ?r is ??u ??n w?rk as mu?h or ?? littl? ?? ??u want. It ?ll d???nd? ?n h?w mu?h ??u w?nt to earn and how ?ft?n ??u w?nt to w?rk.WH?R? D? I LEARN H?W T? B???M? A COPYWRITER? Whil? ??u d?nt need ?n? formal qualifications to b???m? a ????writ?r, you do need ??m??n? to show ??u the r????.All th? copywriters I’ve met â€" like the ?n?? m?nti?n?d above â€" ?t?rt?d their ?u?????ful freelance copywriting ??r??r? b? t?king this ?r?gr?m. It? ?t??-b?-?t?? in?tru?ti?n? ?r?v? anyone ??n ?ui?kl? go fr?m ??king “Wh?t i? copywriting?” t? learning h?w t? b? a freelance copywriter.Th?r? h?? never b??n a better tim? t? b???m? a ????writ?r. Companies ?r? desperate f?r g??d freelance copywriters t? h?l? th?m ??ll their products ?nd services.G?t ?t?rt?d today and in no tim?, you could b? th? ?n? th?? ??ll. L??rn h?w t? ?h???? the best copywriting ??ur?? f?r ??u.C?N?LU?I?NTh??? w?r? some ?f the ti?? that will h?l? ??u in writing th? b??t ?nd optimized copy f?r your w?b?it?. A website is th? ?nl? way t? reach out t? th? t?rg?t ?udi?n?? ?nlin? and h?? t? be giv? total ?tt?nti?n in ?v?r? aspect.S?, implement th? above-mentioned ??int? whil? writing a copy f?r website ?nd ??? th? positive r??ult?.

Hills Like White Elephants By Ernest Hemingway - 859 Words

Hills Like White Elephants, short story by Ernest Hemingway, published in 1927 in the periodical transition and later that year in the collection Men Without Women. The themes of this sparsely written vignette about an American couple waiting for a train in Spain are almost entirely implicit. The story is largely devoid of plot and is notable for its use of irony, symbolism, and repetition. (Encyclopedia Britannica). The Short Story brings the read into a discussion, between a man and a girl. They go back and forth about trying to make a decision in their relationship. Some say Hemingway gives the reader very little in insight, and leaves the reader somewhat baffled. Hemingway gives us a glimps into a conversation that might be the hardest thing the couple has ever faced in their relationship. They are discussing weather or not the girl should have a procedure, and abortion. The setting of the short story takes place in the 1920’s in Spain, at a Train station. The American, the male in the story expresses how hot it is outside. The American and the girl sit and drink beers outside, where there is no shade. The couple sits and drinks it seems they are drinking to pass time but to also not bring up the issues at hand the procedure. â€Å"they look like white elephants† says the girl. I believe this is a metaphor. The man says â€Å"I’ve never seen one† and brushes the girls comment aside. The man and the girls seems to be having a bit of a disagreement. â€Å"you started it â€Å" the girl says .Show MoreRelatedHills Like White Elephants by Ernest Hemingway580 Words   |  2 PagesE.B. White once said, â€Å"Theres no limit to how complicated things can get, on account of one thing always leading to another.† This quotation means that nobody ever knows how complicated things are going to get, and on top of that they can get worse. One can agree with this statement because in life you can go through unexpected s ituations that really affect your life in a negative way, and in life things might get worse. Both Soldiers home by Ernest Hemingway and Hills like white elephants by ErnestRead More`` Hills Like White Elephants `` By Ernest Hemingway886 Words   |  4 Pagesreader could put themselves into. Whether they choose to partake in a wayward journey full of adventure or the daily life of a human being with morals; a story’s aspect influences those thoughts with a deeper understanding. In Ernest Hemingway’s â€Å"Hills Like White Elephants,† it follows an American man and girl at a resting point during their travels. They arrived by train, stopping between Barcelona and Madrid. While there, they patiently waited for the next train at a bar inside of the station.Read MoreHills Like White Elephants By Ernest Hemingway893 Words   |  4 Pages Ernest Hemingway was a prolific writer. His short story, â€Å"Hills Like White Elephants† shows the tense situation be tween a man and a woman on vacation. Hemingway chooses to be vague in many ways. He never gives real names to his characters, nor explicitly states where they are besides hinting that they are in Spain. Additionally, he leaves it entirely to the reader to discover what the couple is discussing. By only providing information to the reader through only the dialogue of the two centralRead More`` Hills Like White Elephants `` By Ernest Hemingway939 Words   |  4 PagesThe short story â€Å"Hills Like White Elephants† written by Ernest Hemingway, is an intriguing literary work that foretells the story of a man and a woman waiting for a train, whilst discussing their feelings and emotions towards the surgical operation that is about to occur on the woman. Although the story was originally written in August 1927, the piece was later published in Hemingway’s short story collection ‘Men Without Women’. The text includes a wide variety of literary terms and has va rious criticalRead MoreHills Like White Elephants By Ernest Hemingway990 Words   |  4 Pages Another relationship coming to an end†¦ Throughout the story â€Å"Hills Like White Elephants† written in 1927 by Ernest Hemingway, he used the train station setting, the desired operation, and obviously the relationship between the American and the girl to symbolize a crumbling relationship and unwanted gift between them. The American and the girl find themselves wound up in a rough, unplanned situation that they are trying to fix. Many bread crumbs are dropped throughout the story to symbolize a collapsingRead MoreHills Like White Elephants By Ernest Hemingway1446 Words   |  6 PagesErnest Hemingway’s short story â€Å"Hills Like White Elephants† explores the topics of abortion, sex before marriage, and feelings of separation. There are many different points of view one can take on Hemingway’s work. The main literary analysis that will be explained is the significance of the title and how it is layered into the story in various places. In addition to this, the narrator’s point of view will also be discussed since it plays a role in bringing the characters together. Lastly, it willRead More`` Hills Like White Elephants `` By Ernest Hemingway1750 Words   |  7 PagesErnest Hemingway’s stories are known for their ever interpreting meanings behind them, and â€Å"Hills Like White Elephants† does not trail from the rest due to the never mentioned word ‘abortion’. â€Å"Hills Like White Elephants,† written by Ernest Hemingway, takes place around World War 1 in Spain, at a train station (Hills Like White Elephants. 4). An American man and a girl have been discussing the girl’s unspecific operation. It is apparent that the girl is perturbed about this operation, while theRead MoreHills Like White Elephants By Ernest Hemingway1037 Words   |  5 PagesOlivia Sellers English 102 Scheck February 10, 2016 â€Å"Hills Like White Elephants† by Ernest Hemingway Ernest Hemingway’s â€Å"Hills Like White Elephants† can be puzzling and hard to decipher. Due to this, a number of conclusions can be drawn away from the text. The dialog between characters leaves a number of questions unanswered and leaves the reader confused about the conversation as a whole. Many things are left unsaid and not explained in the story, with that being the case, the reader must takeRead More`` Hills Like White Elephant `` By Ernest Hemingway865 Words   |  4 Pagesbefore it begins, or as easily getting rid of problem before it even became one. In the short story â€Å"Hills like White Elephant†, the compensation of abortion can easily be seen between Jig and her American lover’s decision whether to keep the innocent’s life or not. Ernest Hemingway uses the fiction element plot, symbolism, and setting to illustrate the theme of abortion in â€Å"Hills like White Elephants.† Abortion has been viewed as a crucial struggle between couples. Many view this situation as endingRead MoreHills Like White Elephants, by Ernest Hemingway1432 Words   |  6 Pagesunderstood behaviors. Ernest Hemingway weaves both of these stereotypes into his short story â€Å"Hills Like White Elephants.† The story’s plot revolves around a couple arguing about whether or not to have an abortion. In Hemingway’s â€Å"Hills Like White Elephants† a theme of male domination can be found, but by examining the dialogue closely, a theme of females asserting their will and manipulating emerges as well. Male domination is the primary and most obvious theme in â€Å"Hills Like White Elephants.† During the

Nietzsche, Reinforced, And Challenged By Nietzsche

Yo, I hope you are ready to learn some really cool shizniz about how we understand other shizniz by interpreting that shizniz. Over this past term, I have learned how individuals form an interpretation. Although learning about how to interpret an interpretation was an interesting experience, it also was pretty confusing; therefore, I am going to discuss what I have learned in a way that I hope will be fun to read and easy to understand. In this, you will read about concepts introduced by Nietzsche, reinforced by Gadamer, and challenged by Schott. In each of their articles highlighted key points of how to best understand a concept called â€Å"the hermeneutical claim to universality†, which can be defined as a notion of first having an interpretation of what one wishes to understand. Basically, this means if we want to understand anything we are trying to find an interpretation. Nietzsche discusses how all individuals make errors-- not grammatical errors like what is presented in this essay-- but errors in truth. Specifically, Nietzsche states that all truths are errors. The concept of all truths being errors can be better understood by recognizing the reasonable assumption that individuals are different and thus will believe different things. However, how can all beliefs be fully true if one s beliefs contradict another individual s beliefs? Nietzsche explains that an â€Å"objective truth† does not exist for the reason that individuals have different believes of what is true. AShow MoreRelatedHamlet Essay Holly Silm1491 Words   |  6 PagesState of Denmark’. His words introduce the extended metaphor of Denmark as a symbolic rotting garden fraught with ‘weeds’, ominously alluding to the moral and political fraudulence now existing because of Claudius’ unlawful and unjust rule. This is reinforced when Hamlet first confronts the ghost of King Hamlet – he insists that ‘the whole ear of Denmark is by a forged process of my death/rankly abused’. The use of pun accentuates that Claudius’ treason as murder has disrupted the natural order, by pouringRead MorePlayboy : The Cultural Impact Of Playboy1430 Words   |  6 Pagesman who’s masculinity couldn’t be challenged, but who was willing to explore a world of night-life, exotic travel, fashion and gourmet food; an individual that could be described as worldly. Risquà © cartoons and pin-ups (preludes to Playboy’s centerfolds) rounded out the new consumerist masculinity of Esquire. The post-World War Two resurgence in the American economy was driven by families in new suburbs. This renewed focus on domesticity and family life reinforced the traditional gender roles of breadwinnerRead MoreThe Fundamental Principles That Confirm The Importance Of Frankl s Existential Theory And Logotherapy4000 Words   |  16 Pagesprosperously. However, because there were so many who did not survive the ordeal, Frankl began to search for the answer as to why he survived while others perished. Eventually Frankl would embrace the philosophy of German philosopher, Friedrich Nietzsche, who suggested that, â€Å"He who has a â€Å"why† to live for can bear with almost any â€Å"how†. (Boeree, George) Frankl definitely had a â€Å"why† to live. While imprisoned at the Auschwitz Concentration Camp, when he was in the most degradable situation thatRead MoreFrom Salvation to Self-Realization18515 Words   |  75 Pagesideologues. A dialectic developed between Americans new emotional needs and advertisers, strategies; each continually reshaped and intensified the other. Sometimes deliberately, sometimes unwittingly, advertisers and therapists responded to and reinforced the spreading culture of consumption. Their motives and intentions were various, but the overall effect of their efforts was to create a new and secular basis for capitalist cultural hegemony. 7I use the term hegemony reluctantly but unavoidablyRead MoreGp Essay Mainpoints24643 Words   |  99 Pages †¢ For centuries, book was the only tangible repository of knowledge in our world †¢ Epitome of the writing system, evolved from prehistoric scratches in sand or painting on walls, more advanced than cumbersome clay and stone tablets †¢ Challenged by Internet on the same two fronts on which it proved its mastery over other forms of recording and disseminating information: capacity and accessibility †¢ Fabled Library of Alexandria contained hundreds of thousands of books, Internet has billionsRead MoreOrganisational Theory230255 Words   |  922 PagesSenior, who was our original commissioning editor, and to Matthew Walker, who took over that role. We also would wish to thank David Cox and Stuart Hay, who have been our development editors. Their contribution to the pedagogic shaping of the text challenged many of our initial assumptions about the nature of a ‘textbook’ on organization theory and have enabled us to produce what we hope is an accessible text that preserves intellectual integrity. We also owe a debt of gratitude to our academic reviewersRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesgoes beyond nice perks. Even in the economic downturn, SAS has refused to lay off employees and has even expanded its benefits. â€Å"In a tough economy, SAS did n ot waiver from our commitment to our employees and the innovative culture that keeps them challenged and provides work–life balance,† said Jenn Mann, Vice President of Human Resources at SAS. â€Å"SAS’s continued success proves our core belief: Happy, healthy employees are more productive.† Says one SAS employee: â€Å"People stay at SAS in large part because

Silence Kills, Animal Farm Essay Free Essays

Haley Zrnchik Mrs. Hawkins Honors English 1, Red 1 13 December 2012 Silence Kills In George Orwell’s Animal Farm, Benjamin, a soft-spoken donkey, finds his once peaceful home transformed into a tyrannical dictatorship led by a power-hungry pig named Napoleon. Because of Benjamin’s reserved nature, he ultimately was able to lead Animal Farm into its oppression. We will write a custom essay sample on Silence Kills, Animal Farm Essay or any similar topic only for you Order Now Benjamin’s silence, his ability to follow without question, and his inability to share his wisdom with the other animals turned him into one of the main contributors to the tyrannical behavior that occurred and the loss of freedom and equality on Animal Farm. When someone keeps their thoughts silent, it usually allows wrong to happen; in this case, Benjamin and his reserved nature is what helped to fuel the farm’s oppression. So when: â€Å"Benjamin . . . seemed to understand, but would say nothing† (109) he allowed the other animals to go without knowing about Napoleon’s true intentions. Perhaps Benjamin assumed that his silence would protect him, and that by staying silent, he was not creating more drama and instead helping to minimize it. Even though Benjamin is one of the more intelligent animals on the farm, his standoffishness is what helped Napoleon lead as a dictator: â€Å"Benjamin . . nodded his muzzle with a knowing air† (109) Benjamin had the ability to share his wisdom with the other animals on the farm. However, instead of spreading the truth about Napoleon, Benjamin kept to himself and refused to meddle in what he considered to be â€Å"nonsense†. Benjamin refused to voice his thoughts and because of that, he allowed his friends to die, his home to be destroyed, and his life to be turned into that of a follower. Instead of speaking up, Benjamin quietly followed the orders he was given. So while he never volunteered to do extra work, he never did less than what he was supposed to: â€Å". . . ven . . . Benjamin . . . did [his] share† (60-61) Because Benjamin did not try to overthrow Napoleon, he allowed Napoleon to become a stronger and more influential dictator on Animal Farm. Had Benjamin not allowed himself to be turned into a follower, he most likely would have been able to prevent the farm’s oppression. More often than not, it is the followers that help to fuel a tyranny: â€Å"Benjamin was watching . . . [silently and] intently† (102). Followers sit, watch, do what they are told, and they listen. While Benjamin may not have agreed with Napoleon’s rulings, he never objected to any of them either. Benjamin is a follower and he always will be, because even though he possesses the qualities of a leader, he doesn’t have the strength, the care, or the willpower to speak up. Benjamin was always quiet soul, but when he lost Boxer, the pain in his heart only intensified. Benjamin tried to save his dear friend before he was sent to the â€Å"knacker’s† but alas, he wasn’t fast enough: â€Å"Come at once! They’re taking Boxer away! † he shouted . . . Sure enough, there was a . . . van, drawn by two horses . . . And Boxer’s stall was empty . . . â€Å"Good-bye, Boxer! † [The animals] chorused . . . â€Å"Fools! Fools! † shouted Benjamin . . . â€Å"Fools! Do you not see what is written on . . . that van? . . . Alfred Simmonds, Horse Slaughterer . . . They are taking Boxer to the knacker’s! † . . . But the van was already . . . drawing away from them . . . [And] Boxer was never seen again. After losing Boxer, Benjamin recoiled deeper into his shell of silence. Little did Benjamin realize that if he chose to harness his anger and use it as a tool to fight against Napoleon, he probably would have been victorious. Even though he spoke in a condescending and undermining tone before, after Boxer died, Benjamin chose not to speak at all: â€Å"Only old Benjamin was much the same as ever . . except . . . since Boxer’s death, more morose and taciturn than ever† (128) Benjamin’s growing silence caused him to become a bigger contributor to the loss of freedom and equality on Animal Farm. At this point, he wouldn’t speak up; Benjamin confirmed his spot as a follower and never as anything more. Sometimes si lence is the deadliest weapon. Benjamin proved that by remaining quiet through a time of oppression, one would only be helping to promote a leader’s totalitarianism. His stubborn silence, his adamancy towards following his orders, and his taciturn attitude after the death of Boxer only stood to show that a follower sometimes can be the strongest contribution to a tyranny. Napoleon’s dictatorship, while strong, would not have been as successful had it not been for his followers. Benjamin and the others, while they may not have realized it, were key attributes needed to lead to the ultimate removal of freedom and equality on Animal Farm. Works Cited Orwell, George. Animal Farm: With Connections. Austin, TX: Holt, Rinehart, and Winston, 1999. Print. How to cite Silence Kills, Animal Farm Essay, Essays

San Jose Museum Of Art Essay Example For Students

San Jose Museum Of Art Essay The San Jose Museum of Art is nicely decorated and furnished museum with many different types of art. I decided to start out by looking at some of the various paintings. There were many different kinds, including traditional oil paintings on canvas as well as ordinary paper. One that stood out in my mind was Desert Restaurant by John Register. Its a painting of the inside of a diner sitting in the middle of an open desert. The picture gives an eerie sense of isolation. One sculpture that I remember was one by Oliver Jackson, which is untitled. The sculpture appears to be a figure of a human squatting down. The sculpture is made out of Steel, Marble, and Crayon. Besides these, there were many other interesting pieces of art in the Museum including the unique bright chandeliers made of blown glass. I read an article in an old issue of Art in America about the lack of interest many young Americans show toward art in recent years. The article went on to explain how museum attendance was down in most museums compared to 20 years ago. Their main reasoning for this was the basic arguments of the advances in other forms of technology such as Television and computers that draw the attention of young ones away from traditional arts such as museums and live plays. The article went on to say that plays have become more for the highly sophisticated and less for the average person. The average person views a live play as any normal television show and doesnt recognize the culture aspect attached to it. (Art in America, Fading Culture 1991, 12-14) The San Jose Museum of Art held a lot of interesting types of art, but I think I can understand what the article I read in Art in America was saying. Art has not changed much over time. Art takes a higher level of appreciation and educational level to be truly understood and enjoyed. To many this takes more work and time than they would like to invest, especially while there are other forms of entertainment that are cheaper and faster. Reading the article helps the reader to see the side of the more sophisticated art lover despite most being on the opposite end of the spectrum.

Creative process in William Shakespeare works

Adverse Effects of Piracy essays

Adverse Effects of Piracy essays According to a 2000 study, the U.S. software industry lost more than $2.6 billion to software piracy in 2000. This loss has a significant impact on the U.S. economy. Furthermore, it has been estimated that software piracy cost the U.S. economy over 109,000 jobs, $5.6 billion in lost wages and more than $1.5 billion in tax revenue in the year 2000. Software piracy is not an issue to be taken lightly. The US government has noticed how big software piracy has gotten and has started to crack down on it. Software piracy needs to be stopped. If it is not, all computer users that legitimately purchase software will suffer. Software piracy is defined as the unauthorized duplication, distribution or use of computer software. This can range from making more copies of software than the license allows or installing software licensed for one computer onto multiple computers or a server. With new technologies today the ability to pirate software has become much easier. Many believe this not to be a problem; however, thousands of peoples lives are being affected by this everyday. Companies are losing millions of dollars and having to lay off employees. Copying cheats the publisher and everyone who uses the software. It makes software more costly and denies the publisher the sales it needs to improve software and finance new projects. Up until two to three years ago, software piracy was not a very big issue. Not to say that it was not happening, but it was not as wide spread as today. Since the beginning of the computer, people have been copying software and giving it to friends and family. Small, home based piracy has changed; it has developed into a high tech, low cost production. People used to have to buy the software in order to copy it; however, with a modem and a little bit of computer knowledge, any one can pirate software for free. Nothing has contributed more to the rise of s ...

Racism in Science Fiction Movies Research Paper

Racism in Science Fiction Movies - Research Paper Example The main thesis behind District 9 is that it is basic human nature to be racist. If we know that we are dominant or can dominate, we tend to exploit the weak. The movie shows the danger of this nature through its main character, story, slums, etc. The thesis behind Brother from another Planet is that as a result of racism precious human talented and skills are being wasted. This is shown in them movie through the main protagonist who has special talents but they go unutilized as a result of racism. Finally, the thesis behind Starship Troopers is that racism only leads to destruction. Racism is depicted in an entirely different form in the movie that we do not notice easily. It is the practice of racism by a state on its citizens. Each of the three movies try to depict that racism inevitably leads to loss. Brother from another Planet revolves around an alien who crash lands on earth. The alien ends up in New York City. The alien is a slave who is trying to escape from intergalactic bounty hunters whose job is to recapture slaves who have escaped. The alien resembles an African American male and is mute. The alien has some extraterrestrial powers such as telekinetic powers. The alien has extremely large feet which he hides. The alien discovers that his color tone is a major disadvantage here. The movie is a social commentary on life in the society of the time. The movie shows how the racial divide still exists in a city like New York. It addresses issues such as differences between social classes and racism. One of the main criticisms about the movie is that main protagonist who is an alien slave is shown as an African American and the bounty hunters are whites. To some extent it might be trying to reflect the hard realities of the society. It shows that whites are considered superior even in the context of extra-terrestrials and blacks are treated as inferior.

Writing project 1 Essay Example | Topics and Well Written Essays - 750 words

Writing project 1 - Essay Example Policies, argued a professor from my community who taught in a faraway university, were the only way that the world progressed. Yet, no policy change was possible without knowledge and education. Being a culturally rich community, people started seeing the importance of reading. In a bid to promote the culture of reading, one of the measures put in place was the introduction of the annual culture-reading week. I always wanted to take part in the event. When my opportunity came, I had the experience that changed my perception about reading and had considerable influence in my entire life as a reader. The desire to inculcate the reading culture among the future generations, it was important to introduce the reading culture to the children at a very young age. There were prizes won in the event, all of which were coveted books. The best readers won a series of storybooks that appeared on a popular television show in form of film. Father knew the importance of reading. Further, he understood the importance of the event. Immediately after the announcement of the event, which was to take place six months from the date of its announcement, father encouraged me to start preparing for the event. As I was new to reading, I faced numerous challenges. I paid little attention to the contents in the book. I even found them less interesting. My elder brother however, who had taken part in the event encouraged me to develop the liking for books. He introduced to comic books first, especially the â€Å"Gulliver the traveler†, which became my most interesting and favorite book. Later, with his assistance, I read the book, â€Å"daisy in wonderland.† As I progressed, I started loving the stories. I saw them being interesting, others captivating. I even started missing the next time I would get the chance to read the book. While my brother stayed up late reading the contemporary issues of the current world, I joined him in the

The research process: Beginning to end

The research process: Beginning to end THE RESEARCH PROCESS Introduction The research process is the steps included or needed to conduct a research from the beginning to the end. Research that have been identify should be carried out in a deliberate and systematic manner in order to produce a substantive besides useful outcomes (Weaver and Lawton, 2006). The specific way in each of these stages and their attendant sub-stages is operationalized will wary from project to project (Weaver and Lawton, 2006). Furthermore, research also is an extremely cyclic process, where the review of earlier work might be necessitate for the later stages (Leedy and Ormrod, 2001). Therefore, it can be difficult to determine on where to begin or where to end the research due to its cyclic (Leedy and Ormrod, 2001). According Weaver and Lawton 2006, there are basically seven steps in the research as shown below. Step 1: Problem Recognitions According to Leedy and Ormrod, 2001, a research begins with a problem. Therefore, the first step in any research process or before conducting a research is to recognize the problem or issues that interest the investigator (Weaver and Lawton, 2006). In tourism-based corporation, the core issues that require research are reduced patronage and declining market share (Weaver and Lawton, 2006). From a destination perspective, additional concerns may be harbored about negative community reactions to tourism or declining environmental conditions that will affect the industry (Weaver and Lawton, 2006). However, methodological bias of the researcher might dictate the problems As we know, before starting to conduct a research, at first we should come out with a question because all of the research that begins with a question. Besides that, curiosity of a researcher is often used as a foundation for scholarly inquiry. Before start to conduct a research, the researcher should know the problems a nd broad issues that interest them to conduct a research. Researcher should clearly understand and clarify what they want to know to conduct the research. After problem has been recognized and the researcher understand what they want to know to conduct the research, it will makes them easier. Researcher can ask themselves question on what they want to know actually based on the research that will be conduct. By this, it can help them to conduct a better research because they have the purpose for conducting the research. After problem has been recognizing, the researcher can plan or create a useful framework for clarifying or contextualizing the broad problem. For example: if you are interested in finding out about how many students will take the opportunity to involve themselves in the sports events in school? You might need to pose out a question that what is the advantages of taking part in sports event in school? Researcher should understand what they really want to find out by t his topic. They should indentify what problem, concepts or keywords in this question on what they want to know by doing this research and then plan their framework well before start to do their research. Step 2: Question formulation After all the problem and topic that researcher identify or broad problems that have been selected, research questions must be focused to prevent that time and resources are not wasted on tangential avenues of investigation(Weaver and Lawton, 2006). Furthermore, hypothesis may be expressed when question formulation. As a basis for question formulation, it is helpful to clarify that the level of investigation that is warranted by the problem and the resources of the company or destination that are available. There are four levels of investigations which are description, explanation, prediction and prescription. All of this level will be using based on the research that will be conducted by the researcher. The first level if the investigation is description (Weaver and Lawton, 2006). Description it is the most basic level of inquiry. For example, the managers of a particular destination are concerned that the local people appear to be increasingly hostile toward visiting tourists. The logical first step in addressing this issue is to describe the actual situation, by asking questions such as what are the attitudes of local residents towards visiting tourists. Next level for the investigation is explanation (Weaver and Lawton, 2006). Explanation is the decision whether to or not to proceed to this level of investigation, which is to explain the resultant patterns is often constrained by the availability of resources. However, the decision should be based on whether one or more serious problems have been revealed after the research process has been completed at the descriptive level. For example, the perceived hostility of residents involves only a few isolated incidents instigated by known troublemakers, and then there is probably no compelling reason to precede any further investigation. But, if the suspicious of emerging hostility have been confirmed, and the parameters of the hostility are identified as being broad-based, then the explanation is necessary towards its resolution. Level three for the investigation level according to Weaver and Lawton, 2006 is prediction. Prediction means once a plausible explanation for a problem is found out, the further investigation is to predict the problems consequences if no remedial measures are taken. As with any prediction involving humans, this stage of inquiry will be speculative, but it is possible to engage in intelligent and well-considered speculation that will inform the final stage of prescription. Example would be like asking what will happen to the local tourism industry if no steps are being carried to address the hostility of young adults towards tourism. Lastly, the final stage of the level of investigation according to Weaver and Lawton (2006) is prescription. Prescription is the culmination of research process, involving the consideration of various solutions to the problems. If the predictive phase reveals that the above situation is highly volatile, and that the community will endure great suffering if no correction action was taken, then it is essential to proceed with prescriptive phase. To summarize, the intervention or the actions that should be taken to ensure optimum outcomes for the company or destination, is a core component of the process in management and in applied research. Appropriate solutions or prescriptions will only emerge as a result of the knowledge that is obtained through preliminary research at the levels of description, explanation and prediction (Weaver and Lawton, 2006). Step 3: Identification of research methodology and/ or methods Next step of the research process is to identify the methodologies that will be use to conduct the research that the researcher already selected (Weaver and Lawton, 2006). In the other words means identify the specific research methods that will be best allow the project or research to be proceed, and normally all this probably will based on the problem that have been identified and the question set for the research. For example, in the descriptive phase, the investigators may undertake quantitative surveying in which resources, time; cultural and social context will be taken into account. Whereas in the explanatory phase, the researcher will engage in qualitative, in-depth interviews to identify the reasons for revealed attitudes and behavior. While for prediction level, the interviewer has a number of options that can be pursued in conjunction with each other to see whether the different methods yield the same results. As shown in the above example, the usage of all the techniques in the same research process also can be known as methodological triangulation. Furthermore, If all of this four methods for the research reveal the similar outcomes, it will gives the researcher high degree of confidence that the real situation of their research that they want to be conduct has been identified. Moreover, it is likely that each of the method will yield its own unique insights into this situation, thereby strengthening the knowledge base that is obtained from the research. Step 4: Data collection After the most appropriate have been identified, the next step of the research process can be proceeded (Weaver and Lawton, 2006). In a former case, a sample of data collection mostly is randomly drawn from the population and each of the members of the population has the equal probability to be selected as the sample for the data (Weaver and Lawton, 2006). Researchers will simple drawn out all the names of those will be involves in the research by using the random number tables to prevent biases when collecting the data. However, researcher also will select a large enough sample so that inferences can be made about the entire population. According to Neuman 1997, it is advisable that the sample should be at least of 30 per cent of the entire population to make sure that it will achieve the same effect. In the data collection, researcher commonly will practiced the non-probability or convenience sampling in the qualitative research and deliberate selection of certain cases to build th e sample for the research that will be conducting. (Weaver and Lawton, 2006) Besides that, for the data collection, once the sample size and procedure of selection for the research have been decided, the actual or the process of the data collection can be started and there is few factors that need to be considered at this stage such as consistency for the result in as short a time period as possible, timing of the interviewing or observation for the research (Weaver and Lawton, 2006). The reason is that it can save the cost and resources for the research without wasted and the collection of the data will be more accurately as well. Theory will be developed from the data gathered and analyzed by the researcher (Neuman, 2000). Furthermore, each research that will be conducted must use an appropriate data collection technique based on the research methodology that has been chosen. The researcher might also involve in pilot study or test, in which the researcher will conduct a trial test of the data collection tools and analysis by using the same sample of the po pulation used in the final study (Jennings, 2001). Besides that, once the sample size and selection procedure have been decided, the actual data collection can be started (Weaver and Lawton, 2006).   The main goals of both quantitative and qualitative studies are to maximize the responses and the accuracy of the research (Walonick, 1993). The researchers will also validate the data collection process When others data collection service are being used, by contacting a percentage of the respondents to verify that they were actually being interviewed ( David S. Walonick 1993). Not only that, the checking process for inadvertent errors in the data also involves data editing and this process normally required a computer to check for the out of boundaries data. Step 5: Data analysis The data analysis is the next stage after data collection, which is a stage that attempts to answer the related research questions by examining and assessing the collected information to identify patterns and meanings (Weaver and Lawton, 2006). At this stage, filtering and organizing the database to eliminate the invalid responses usually will be involves to get a better result for the research. Next (at least in quantitative research), it is follow by the coding and entering of the data that already been collected into a computer software system such as SPSS (Statistical Package for the Social Science) facilities which have the further classification and analysis (Weaver and Lawton, 2006). Actual analysis of the research can be undertaken after all the data already been cleaned to eliminate error in the coding procedure. According to Weaver and Lawton, 2006, the most basic analysis in a qualitative research is to record a simple descriptive statistics such as means, frequencies and standard deviation besides test also can be use when in a more sophisticated level. Researcher need to be open to the data to ensure that the data that they collected do not force the data (Glaser 1992). According to Neuman 1997, qualitative data analysis includes organization of the same categories as well as the relationship development and process models based on a constant comparison of the text-based data. There are 3 aspects of data analysis which is data reduction, data displaying and drawing conclusion (Miles and Huberman 1994). The relationship between different variables and groups can be examined or determined simultaneously by using multivariate technique, such as analyzing the factor and the multidimensional scaling. Level of sophistication depends on the nature of the research question and the datas characteristic collected by the researcher (Weaver and Lawton, 2006). In a qualitative research, the sorting, comparing, classifying and synthesis of the collected informat ion can be involves in analysis for qualitative research (Weaver and Lawton, 2006). Step 6: Data presentation In data presentation, the results of the analysis should be presented in the way that can be easily understood by the target audience. When preparing data for presentation, make sure that you are choosing the key points of the research (Gayle Jennings 2001). The most common devices that use to presenting data is by using tables and graphs but great care also should be always be taken to avoid complexity and clutter particularly if the intended audience is non-academic (Weaver and Lawton, 2006). The reason is that to prevent that audience did not understand what are being present. Furthermore, researcher also can use maps for their presentation because maps are extremely efficient means of presenting spatial information if being constructed properly (Weaver and Lawton, 2006). According to Jennings 2001 Power point presentation also can be use to present the data but there is some consideration when using it to presenting data such as slides should not overwhelmed with text, text is ea sy to read, try not to use colors that are hard to focus on or gaudy, not to over use different font and different style such as italics, bold, use an infra-red or timber pointer if need to indicate something, do not turn your back to audience and check out the slide is in the correct order.   Step 7: Data interpretation The final stage of the research process is data interpretation, in which the meaning from the research results will be extracted (Weaver and Lawton, 2006). This is the stage where important implication of the research result are considered from theoretical and/or practical perspective besides in this stage, researcher also will consider higher levels of investigation which means the researcher will revisit the previous stages(Weaver and Lawton, 2006). Data that been interpret maybe will be influence by the methodological and other biases of the researcher.   The important of the effective interpretation at the specific or broad level cannot be overstated since leads to translation of research results into policy decision and other outcomes that are important to the target audience (Weaver and Lawton, 2006).